Big data can transform a feedlot. Most feedlot operations have yet to adopt big data into their operations. They collect the basic data on cattle entering and leaving the feedlot, treatments administered, feed deliveries, and more. But there are endless amounts of other data points left untapped across the feedlot that can unlock tremendous value for the operation.
So what exactly is big data? In simple terms, it is defined as large, hard-to-manage volumes of data collected on a day-to-day basis. It can be broken down into the “Three V’s,” which are volume, velocity, and variety. In order to be considered big data, it must come in massive volumes each day. The data must also have a quick velocity, meaning it needs to be handled in a near real-time manner. Lastly, it should come in a variety of formats.
Volume, velocity, and variety are all important, but it's what you do with the data that really matters. Analyzing the data to produce relevant insights is where its value comes from. Industries like oil and gas use big data to monitor pipeline performance while the manufacturing industry uses it to predict maintenance on their machines. Every industry can develop ways to benefit from it, and the beef industry is no exception.
Medium to large sized feedlots have thousands of cattle, each of which can be monitored 24/7 to create their own individual data. This concept is known as Precision Livestock Farming. Smart technology is used to monitor livestock down to the individual animal level.
Cameras and various biometric sensors could be used to monitor animals weight and feed intake 24/7. Using advanced analysis software the billions of data points collected on all of the animals could be analyzed to optimize the weight gain of each individual animal.
Sensors like accelerometers and temperature could be used to collect health and activity data from each individual animal. Analyzing that data would enable feedlot operators to catch and predict potential health issues ahead of time.
HerdWhistle is the first affordable 24/7 cattle monitoring system with full feedlot coverage. It is a Precision Livestock Farming system that tracks feeding and drinking behaviours of all cattle on the feedlot. It works day in and day out to collect big data, analyze it, and present feedlot operators with insights into their herd management, health, and performance so they can make better informed decisions. Data collected shows the overall picture of the herd as well as narrowed down individual performance of each animal on the feedlot. HerdWhistle goes the extra mile to present feedlot operators with value through big data.
