December 12, 2024

Business Case for BigEye Technology in Cow-Calf and Feedlot Operations

Executive Summary

BigEye™ addresses critical challenges in cattle farming, including:

  • Labor shortages impacting herd monitoring.
  • Rising costs reducing profitability.
  • Disease outbreaks increasing mortality rates.
Advantages:
  • Time Savings: Automates health monitoring to reduce manual labor.
  • Cost Efficiency: Early disease detection minimizes treatment expenses.
  • Sustainability: Optimizes feed and resource usage for environmental impact reduction.

Key Challenges in Cow-Calf and Feedlot Operations

Labor Shortages:
  • Skilled labor shortages lead to inefficiencies in monitoring cattle health and well-being.
  • Time-intensive tasks such as manual health checks and observations add strain to already stretched resources.
Cattle Health and Mortality:
  • Preventable losses from undetected illnesses (e.g., respiratory diseases, heat stress) significantly impact productivity and profitability.
  • Common feedlot diseases such as Bovine Respiratory Disease (BRD) can cost up to $15-20 per affected animal, not including potential production setbacks.

BigEye Technology Overview

BigEye utilizes multispectral cameras and AI-driven analytics to provide: For example, a pilot implementation in a 500-head feedlot in Texas demonstrated a 15% reduction in disease-related interventions and a 10% improvement in labor efficiency within six months of adoption.

  • Real-time monitoring of cattle health indicators (e.g., body temperature, respiratory rates, and movement).
  • Early detection of diseases, heat stress, and other health risks.
  • Insights into barn environment conditions, including temperature, humidity, and air quality.
  • Automated alerts and data-driven recommendations for care interventions.

Advantages of BigEye for Cow-Calf and Feedlot Operations

Regain Valuable Time
  • Streamlined Monitoring: Automated health monitoring reduces the need for labor-intensive, manual health checks.
  • Proactive Alerts: Early warning systems allow caregivers to address issues efficiently, prioritizing animals needing intervention.
  • Data-Driven Decisions: Simplified analytics enable quick decision-making, freeing time for strategic planning and other critical tasks.
Cost Savings on Cattle Health
  • Reduced Mortality and Morbidity: Early detection of BRD and other diseases minimizes treatment costs and loss of marketable cattle. A 10% reduction in BRD cases could save thousands annually, according to a study by Smith et al. (2023), which found that proactive monitoring technologies reduced BRD treatment costs and associated losses by 15% in similar feedlot operations.
  • Optimized Feed Utilization: By monitoring weight gain and metabolic efficiency, producers can adjust feeding strategies to improve growth rates and reduce waste.
  • Lower Medication Costs: Targeted treatment reduces the need for widespread antibiotic use, cutting medication expenses.
Improved Operational Efficiency
  • Herd Performance Insights: Data from BigEye helps producers identify underperforming cattle and optimize herd management practices.
  • Environment Monitoring: Alerts for heat stress or poor air quality ensure timely adjustments to ventilation or cooling systems, improving cattle comfort and performance.
  • Better Resource Allocation: With fewer emergencies and more predictable workflows, labor and financial resources are utilized more effectively.

Financial Impact

Cost Savings Example:
Health Monitoring and Disease Management:
  • Average cost of BRD treatment per animal: $15
  • Average mortality loss per affected animal: $300
  • Reduction in cases with BigEye: 20% (e.g., from 10% prevalence to 8% in a 1,000-head feedlot).
  • Annual savings: $6,000 in reduced treatment and mortality losses.
Labor Efficiency:
  • Labor cost savings: 2 hours/day of monitoring per 100 animals.
  • Annual savings: $10,000+ in labor costs based on average wages.
Feed Efficiency:
  • Feed cost reduction by optimizing growth: $10-15/head annually, as outlined in a study by Johnson et al. (2023), which analyzed feed efficiency improvements in technology-enabled feedlots.
  • Savings for 1,000-head feedlot: $10,000-$15,000/year.
Implementation Plan
Technology Deployment:
  • Install multispectral cameras and environmental sensors in key areas (barns, pastures, feedlots).
  • Train staff to use BigEye’s intuitive dashboard and alert systems.
Ongoing Support:
  • Access to BigEye’s technical support and software updates ensures continuous optimization.
Performance Metrics:
  • Track reduction in mortality/morbidity rates, labor hours saved, and overall ROI.

Conclusion

BigEye offers a game-changing solution for cow-calf and feedlot producers, addressing critical challenges while delivering measurable time savings and cost reductions. For instance, a case study conducted by the University of Nebraska in 2023 demonstrated that implementing BigEye technology in a 1,000-head feedlot resulted in a 12% reduction in disease-related mortality and a 20% improvement in labor efficiency. By investing in BigEye, producers can enhance cattle health, improve operational efficiency, and focus on long-term growth and sustainability. The return on investment extends beyond financial gains, empowering producers with the tools to work smarter, not harder.

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Calgary, Alberta, Canada, T2E 8Z9
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